If you look at the world-wide car market today, you will see that the Toyota Prius has been and continues to be the most popular and best selling hybrid model. The release of the Prius in 1997 launched the movement towards hybrids. The Prius sold very poorly at first, but sales picked up when new models came on the market. Toyota released its second-generation Prius in 2003 as the first midsize hybrid available to the public, and it was named Car of the Year by Motor Trend magazine.
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