The traditional role of a copy writer has long been considered that of knowing how to write persuasive sales copy. With the 'birth' of the internet it seems a copywriter must take on additional responsibilities in order for their sales copy to be effective. The internet presents an fast pace environment filled with distractions. It is this pace and these distractions that a copywriter must contend with when presenting their content to readers. People tend to scan more than they actually read
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