Utilizing Preheaders in your Email Marketing Campaigns

Preheaders are a powerful marketing tool. They can influence your email marketing campaigns, as they increase your click through rates, which is every email marketer's main goal. With some understanding, creativity, and ingenuity, you just may find yourself using them in your next email campaign.What is an email preheader?A preheader is usually a brief line or two of content, placed on the top of an email, newsletter, online publication, or website. When preheaders are used on a

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