Not So Common Law

So you're surfing around the internet one day and you decide to type in the name of your business, followed by ".com," to see what comes up. To your surprise and horror, there is another company in the same line of business as you located only a few zip codes away! NOW, you're anxiously clicking, clicking, clicking around the internet to determine if the other business has already registered a trademark on the name or if you can register for it first? You perform a Boolean search on the

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