Since the 1st generation Prius release in 1997 and up to 2003, Toyota has sold approximately 150,000 units. Furthermore, after the 2nd generation Prius was released, it has sold 120,000 in 2004.
Prius was offered to the market at a reasonable price and made choosing a hybrid vehicle an ordinary choice. It is truly the world's first mass produced hybrid vehicle in reality and in name.
Global sales of Toyota's hybrid vehicles, mainly of its Prius model, have topped the 500,000 mark, with
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