Common Characteristics Of A Good Copy Writer

A copy writer is faced with a lot of challenges when trying to persuade people with the use of nothing more then their writing skills. Obviously knowing how to write persuasive copy involves more than any particular skill of the pen or keyboard. Effective copy writing must first address what is inside the head of the reader before the first words are even written. It therefore would stand to reason that anybody with these writing skills must also possess other characteristics as well. It is

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